One partner, two engines. TTA is the shop you can walk into; Pejji is the digital arm that scales it. We grow the shop, we earn from the shop, and the shop becomes proof that the whole model works. This lays out the model, how the money flows, and every single thing we do for them, with its value and its cost.
Pejji's real problem in Nigeria is trust, not tech. A Lagos business owner deciding whether to pay for a website wants to see a real place and a real person, not just a link. TTA's shop solves that instantly: it becomes the address, the face, and the "come see it yourself" that turns a cold digital pitch into a warm local one.
TTA's real problem is scale, not skill. Salami can print, but the business runs on his memory with no numbers, no marketing system, and no digital front door. That's exactly the machine Pejji builds. We don't rescue the shop, we level it up.
Together they compound. The shop makes Pejji credible; Pejji makes the shop scalable. And because we earn from both, we're not a vendor billing hours, we're a partner whose income only grows when the shop does. That alignment is the whole point.
The 20-25% vested stake already on the table. A direct share of the shop's profit as it grows. Aligns us fully with TTA's success.
A modest monthly fee for actively running the growth engine (pricing, content, digital, systems). Keeps the lights on regardless of profit timing, and it's justified line-by-line by the value map below.
Every walk-in TTA customer we convert into a Pejji website client. TTA becomes a lead source; a share of that Pejji revenue flows back through the partnership.
The caps/mugs/vinyl lines we enable (with the machine payback math). A share of the new revenue we directly unlock.
Reality check to structure around: BlessedOps is a Canadian sole-prop and isn't CAC-registered in Nigeria yet; TTA's CAC is pending. So the equity + how NG income actually flows needs a clean written agreement (and likely the CAC step) before money moves. Flagged, not solved.
| Action | Value to TTA | Cost to us | Status |
|---|---|---|---|
| Price-list system (cost-plus-margin) | Every job priced above cost, consistently. The foundation of profit. | Built. Our time. | DONE |
| Growth plan (From Today to Thriving) | A clear 5-phase roadmap from where they are to a scaled shop. | Built. Strategy time. | DONE |
| Website concept (Fable-designed) | A premium digital storefront, ready to go live for online orders. | Built. Deploy pending numbers. | DONE |
| Weekly Lift content system | One ready-to-post asset every week, both lanes. Consistent marketing without them lifting a finger. | 1 asset / week, ongoing. | BUILT |
| Numbers system (bookkeeping Phase 0) | Makes money-in, costs, and profit visible so decisions stop being guesses. | Setup + a light weekly habit. | IN PROGRESS |
| Pejji physical counter at the shop | A co-branded corner: TTA becomes the place to see Pejji work and sign up. | Signage + a simple demo setup. | NEXT |
| Walk-in to Pejji-client funnel | Turns TTA foot traffic into website clients; a new revenue stream for the shop via referral share. | Staff script + a simple handoff. | NEXT |
| Digitize TTA (site + WhatsApp + Paystack) | Online orders and deposits, not just walk-ins. Revenue while the shop sleeps. | Build + hosting (Pejji stack). | NEXT |
| New product lines (caps / mugs / vinyl) | Stops turning away merch jobs. New income, sized by real payback math before any machine is bought. | Research + payback model. | NEXT |
| Local discovery (Google Business + reviews) | Shows up when locals search; a steady review engine builds trust. | Setup + a review-nudge habit. | NEXT |
| CAC + clean partnership agreement | Formalizes the business so it can hold B2B accounts, and makes the income structure real. | Paperwork + coordination. | NEXT |
| Securva check on the digital assets | The site and payment flow are protected as they start handling real money. | A light audit. | LATER |
Once we have TTA's real numbers, each "value to TTA" row gets an actual naira figure, and that total is what justifies the growth-partner fee. That's the accountability: we show the value before we bill it.
Every turn of the loop grows both businesses, and we earn on both sides of it. The shop is the front door, the digital arm is the amplifier, and the partnership is the thing that captures the value in the middle.
None of these are blockers to keep building; they're the inputs that turn this draft into real dated commitments and real prices.